Brand Identity Design

Brand Identity Design - Vijay Thapa

Brand Identity Design

Just like our unique personal identity, brand identity separates an organization from other. 

Brand is the perception by which the world sees the organization. And the Brand Identity can be described as the combination of all elements created by an organization to deliver right message among the clients/users, and also helps in recognition in future.

Brand Identity Design is an important part of business as it is the visual identification of the organization. And the process includes deep understanding of brand’s mission, target audience and goals and strategizing, so that the visual identity portrays the message that the brand is trying to convey (PinkPot Studio, 2018).

Brand Design Process

In order to design a brand identity, first a designer should know the goals, aesthetic needs and target audience of the brand. And based on the deep understanding of these things, the designer can move to the other section which is designing the preliminary contents like selecting the specific fonts to use, selecting color palates, designing logos, icons and patterns, etc.

After this, identities can be used in overall components of business like on websites, brochures, postures, business cards, etc.

Brand Design Process

Some of the things to consider while designing brands identity are

1. Color

Color has its own properties and represents a specific value. Thus, if used properly on branding, it can help to convey the right message among the users/clients.

Colors can represent the demographics like age, gender, profession, region, nature of the organization, etc. For example, bright saturated colors are exciting whereas dull or toned-down colors represents serious matters.

Beside this, different colors represent different meanings, which are discussed here.

Color Psychology

2. Fonts/Typography

Typography or type of fonts also plays a vital role in portraying the message of an organization. The bigger bolder font size increases the importance of the text or message, clean font represents the elegancy, authenticity and official purpose, cursive fonts represents creativity, fancy, and something exciting, etc.

3.  Imagery

Using the images on website can have major influence on an organizations brand identity. Larger images can give a professional look whereas the smaller and hand drawn icons illustrates fun and cheeky (Soave, 2017). Thus, the use of images on website can tell a lot about your organization or company without speaking.

What is branding?  (Discussion Between Chris Do and Marty Neumeier)

A brand is not a logo.
A brand is not a product.
A brand is not a promise.
A brand is not the sum of all the impressions it makes on an audience.


A brand is a result.
It's a person's gut feeling about a product, service or company. It's in their heads and in their hearts.
A brand is your reputation.

Strategic Web Design

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